Seven Reasons To Join the Moms 30 for 30 Wardrobe Challenge

I know what you are thinking – life is challenging enough, why would I add the stress of a wardrobe challenge? Trust me though, if you’ve never done a 30 for 30 challenge it’s something you need to try. I can’t tell you how much this challenge helps me with understanding my personal style, the best looks for my body shape, and keeping my closet clutter under control. I’m not a capsule wardrobe girl, and I’m never going on a shopping ban again, but I do enjoy testing my fashion props for 30 days, and figuring out which pieces of clothing are no longer serving a purpose in my closet.

So know that I’ve got you interested, I know you are dying to ask; WHAT THE HECK IS A 30 FOR 30 CHALLENGE RAJ? Not to worry, I’ve got that covered for you, I promise. Read on for a background on the original 30 for 30, the inspiration for our Moms 30 for 30, and seven reasons you should participate in the next round which starts on May 1st. Here we go.



The original 3o for 3o challenge was started by Kendi of Kendi Everyday. She started a fashion blog years ago, and quickly found that she was shopping way too often and buying too many clothes that looked good on the blog but she didn’t need. She challenged herself to go on a shopping ban for 30 days. During the same month, she worked with 30 pre-selected items from her wardrobe (including shoes) and created 30 outfits – genius! This experiment sparked a movement of sorts, and fashion bloggers all around the world have participated in these challenges. I actually did my first challenge with Kendi back in 2011!


It’s pretty much the exact same thing as above except it’s hosted by a couple of moms who are out to prove that mom style is pretty cool too. A few years ago Shawna from Simple on Purpose convinced a few mom bloggers to give the 30 for 30 challenge a try, and the #Moms30for30 was born.

30 FOR 30 RULES:

? You must own at least 30 pieces of clothes. (We don’t count shoes our accessories in our 30 pieces)

? You don’t have to be a mom

? It’s more fun if you post pics of your outfits on Instagram or your blog and use the tag #moms30for30 so we can all cheer you on, but it’s perfectly acceptable to do in private for yourself.


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Let me give you seven reasons – I bet you didn’t see some of these coming!

  1. It forces you try on everything in your closet and choose your favourite 30 pieces. Trust me, this is an eye-opening experience and really shows you how much excess you own.
  2. Less laundry for one month. Or you will be forced to do your laundry more frequently because you really want to wear jeans and you only chose one pair for the challenge. (This has literally never happened to me)
  3. It stretches your creativity. You’ll understand this one around day 21 when you are looking at the same jeans mentioned above.
  4. It’s really fun, and you get to connect with a community of moms that are playing along!
  5. It builds your confidence. Spending an entire month creating outfits and taking pictures of yourself in them is a great experience. You will definitely have a little more pep in your step by the end of the month.
  6. Increased blog traffic/Instagram interaction. If you are a blogger, this really is a great challenge to get involved in.
  7. A deeper understanding of your personal style. Jokes apart, this is the real and best reason to participate in the Moms 30 for 30 challenge. You’ll start to see patterns in the type of outfits you like yourself in, and this will make future shopping sessions so much easier. You’ll also see some pictures of yourself and realize those outfits don’t look that great – and that’s okay, we all love you no matter how many times you wear that crazy baggy cardigan lady. (That last line was kind of self-talk).moms 30 for 30, 30 for 30 wardrobe remix

So there you have it, all the rules, and all the reasons you should participate. If you want to get on board, please leave a link to your Instagram profile so that I can follow along! Not sure what pieces to choose? Swing by tomorrow to see my picks … I’m just waiting for my jeans to dry already!!




  1. April 20, 2017 / 7:41 pm

    I’m excited! Definitely going to participate!

    • April 24, 2017 / 9:39 am

      Looking forward to seeing your outfits 🙂

  2. April 23, 2017 / 11:10 am

    Up for the challenge, let’s see where it leads 😉 😀 A slow excitement is building up 🙂

    • April 24, 2017 / 9:38 am

      Yay, can’t wait to see what you come up with!

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